Although web sites have now become the brochures of today, there remain many corporations that prepare full color brochures for investors, car showrooms, charity fund-raisers, high-profile real estate projects, and more. Æesthmetrics has a long history of creating print promotions with a "polite style" and pleasant design.
One of our creative director's interests is the use of colored inks printed over silver ink. The Cardiology posters (top image, upper left), Dominator Radiology proposal folders (lower left corner), the gold coins brochure (center), and the Emark brochure (very top, center) use these silver variations.
Additional details on these projects are:
- The award-winning "Cardiology " poster series (upper left of top image and in the interactive image area just to left of this text block) for the Cardiovascular Institute at Scripps Memorial Hospital was successfully used featuring the same design elements for almost a decade with a slight modification to fit each seminar's topic until the economy reduced participation in such seminars. Of the handful of competing cardiovascular annual seminars, the Cardiovascular Institute's poster recognition factor helped make the institute the "last man standing" two years longer than the others.
- The MCTSSA brochure cover (far leftand just to left of this text block) was designed for a Marine Corps unit responsible for setting up communication systems during beach landings and for 30-day encampments. The people at the desk represent the communications function and, yes, a desk was actually in the water and the individuals you see reported their feet were freezing. Æsthmetrics created the concept, designed and produced the layout, and photographed this 4-page brochure and matching 9 x12-inch folder — the Marines provided the heavy guns.
- The brochure (in the center of the top image and in the interactive image area just to the left of this text block) featuring colorful stock certificates montaged with gold coins was for H.S. Perlin, Co., a rare coins/investment bullion gold dealer, who encourages investors to add gold to their investment portfolios. Æsthmetrics provided the concept, photography, brochure design and writing.
- a brochure design for "rPichiaGEN" (center, bottom and just to left of this text block) featuring the product name that Æsthmetrics originated for SIBIA, a division of the Salk Institute. The blue panel on the right opens up to reveal a series of charts showing the recombinant Pichia yeast's output performance when fed various chemicals. A newsletter using a matching color scheme and design elements (not shown here) was published quarterly for several years citing successes of those who leased the yeast technology.
- Another military set of projects is the Hughes Aircraft company's Industrial Products Divsion Calendar (center-right, upper portion and in the interactive image area to left of this text block) and related brochures. Our creative director designed the calendar and his photos of the woman engineer with a laser and a close-up of a laser bonding tool represents two of the eight product lines featured in the calendar. The two brochures present the line of TAB bonders for computer chip welders and the FACT product line of wire testing machines that assure all wires go to the proper devices from the switches in the control room of a radar station, cockpit of a fighter jet or commercial airliner, and more. The FACT brochure features an illustration by our art director portaying the wire testors with an operator, a blue print of a portion of a wire testor, and various aircraft and radar images.
- The vertically opened brochure with gold foil and small booklet (right portion of the image and in the interactive image area) was designed by our art director for CCN, once the second largest PPO in Calfornia (2002). The total package was a 17" x 8.5" four-color plus gold foil that opened up to reveal a full color booklet and a pocket with up to 12 data sheets for each of the five major categories of employee health insurance that a businesses could buy via CCN.
